Daze of My Life: A Pill Worth Swallowing

Daze of My Life
A Pill Worth Swallowing

Understanding that as a salesman by profession, it is very easy for me to be sold, what I heard on a radio show this morning nevertheless caught my attention. The program seemed to be about vitamin/nutrient supplements and the miraculously positive effects the specific supplement being discussed has, according to opinions, studies, university research, the host, the guest, etc. The information and presentation of said information was so clear and concise and so free from hyperbole, and made so much logical sense that I was almost one of the first 100 callers to call in after the radio program had aired and receive my free sample as well as my free gift and only have to pay for shipping and handling, a nominal fee, I'm sure, given the fact that I was receiving "free" stuff.
But as easily swayed as I am, I resisted the temptation, or rather avoided an accident since I was driving at the time and would have had to multi-task (do two things at once); therefore, I decided to focus on the wheel (driving) and for the time until I arrived home, neglect the well. (Increased focus and concentration were two of the benefits of this supplement, by the way. Yet another pair of improvements/enhancements likely attributable to this enzyme-type "bio-available" combination super pill.)
Listening and learning, as I so often do, since I know so little about so much, this supplement sounded too good to be true. But if a product is in fact good, shouldn't it be promoted as good? Have we become so skeptical - and cynical (or shall I simply speak for myself?) - that something that sounds too good to be true is as bad as something that is so bad it is barely promoted at all?
What if this pill/supplement is as effective as its proponents say it is? What if this pill is even half as effective as its proponents say it is? From what I heard discussed in the 20 minutes or so that I was listening this particular Sunday morning, I'd have to be stupid to ignore the findings and miss their message. This pill wasn't exactly the fountain of youth but it sure sounded like a pill of rejuvenation: improvements in skin, reduction of wrinkles, increased energy and stamina, enhanced focus and concentration, facilitates weight loss, improves digestion and circulation, strengthens the immune system, etc. Moreover, this pill is constructed/designed in a vegetable-type form that further increases its absorption into the body to more effectively - and efficiently - work internally to do what its designers/creators say it does. WOW!
Since salesman are so easily sold, and we know it, sometimes we are not at all open to the pitch. We are afraid that we'll say yes too quickly (instinctively almost) and in our haste will commit to something that not only will cost us at the beginning but also cost us in the middle and at the end, too. It may be a good cause or a good product and/or service, but occasionally it's not and the risk/reward might not be worth the dollars that eventually won't make any sense.
Still, if there was a pill that could sharpen our judgment and increase our sales, that would be a pill with not only a future, but a present as well. I even have a pharmaceutical-type name for it: Celmor.

Kenneth B. Lourie is a regionally syndicated columnist who resides in Burtonsville, MD.