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Article Archive >> Environment

Put yourself in the driver's seat

Put yourself in the driver's seat

Has the current state of economic affairs got you down? Now is the time to design your own prosperity by starting a business of your own.
Have you been cutting back on life's little splurges? Do you worry about a downturn in your employer's business, or are you one of the more than 1 million who have lost their job in the last year? Are you finding yourself with too much month at the end of the money?
If you answered yes to any of these questions, congratulations - you are not alone. Families around the globe are finding it necessary to make tough decisions on what stays and what goes in their family budgets.
But these are also times of great opportunity.
Experts say that when the U.S. economy slows down, entrepreneurial pursuits like the Syntek business opportunity heat up. Why? In times of economic uncertainty, people start looking for other sources of income. They break out of their comfort zones and get creative to help make ends meet. It's a matter of good old-fashioned American entrepreneurialism at its best.
And no doubt, times have been tough. Sixty percent of Americans polled in a 2009 USA Today survey say today's economic situation is the biggest crisis in their lifetime. And while many of us still remember the recession of the early '90s, this economic downturn is different because it's affecting us during our highest income-earning-potential years--the years that matter most.
How do you take control of your income-earning-potential in an economic recession? Take control of your income source. You might be thinking, "I see how bad our economy is and how large Fortune 500 companies are experiencing their biggest profit losses to date in the wake of this recession. What makes you think I could be successful starting a business in a recession? Let us give you two reasons.
No. 1: First off, the market is ripe. With millions of jobs lost this year alone, people are realizing they need a Plan B in case something happens to their primary source of income. Experts say people are now hungrier than ever to earn extra money, and are therefore more receptive than ever to the lucrative income that's possible in their own Syntek business.
No. 2: A more plentiful talent pool. Those who have been laid off and are looking for work realize now may be the time to "layoff-proof" themselves by going into business for themselves.
Having your own business puts you in the driver's seat, because you control your career and can earn in proportion to your own efforts; the level of success you can achieve is limited only by your willingness to work hard.

The Cost to Go
AAA estimates that Americans travel an average of 12,000 miles a year. The average vehicle in 2009 gets roughly 23 miles per gallon, which calculates to 522 gallons burned each year. A $2.25 per gallon, the average American spends $1,175 on gas every year. At $3 per gallon, Americans spend $1,566.

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