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Article Archive >> Business

Goals and Expectations

by Vikki Nelson


Putting employee goals in place sounds like a boring classroom 101 activity. Without written goals, a fair, effective employee evaluation system is very difficult. If you have written goals they will provide the basis for comprehensive training programs. Employees should have a good view of their role in the company’s success.

For all these reason, and more, clear, specific employee goals can help employees become more effective and efficient in their job. Employers must always keep in mind that good employees are a very vital part to a company’s short and long-term success.

A goal represents a purpose, an expectation, and a result. Each employee should be made aware of their job’s purpose, how the duties are expected to be performed, and good results made for the company.

Here are a few tips on how to set good goals for your employees:

Involve employees. Those that are presently working for you are the best source of specific goals. Being allowed to help define the job creates a feeling of ownership. The employee needs to define the scope of their duties and understand their importance in the whole of things concerning the company.

Set time lines. Knowing what management expects in the way of productivity, sales, or customer response allows employees to continuously monitor their own performance.

Realistic goals. If goals are set too high, employees are stymied in their attempts to excel.

Incentives are important. A raise in pay or extra on the job privileges can be based on the performance that the employee has taken in his work. Longevity alone is not an incentive for top performance. Goals set and achieved need to be rewarded.

Periodically review goals. Jobs can change over time for many reasons. You need to change the goals to keep pace with the performance required.

Set it right from the beginning. Provide goals to employees when they enter a job. What is expected, what time lines need to be met and results to be reviewed gives the employee a map to success.

If written goals are provided in the beginning of any job, project or perhaps even a new position to an old employee you can determine if that employee is ready for some of the changes that take place in the work place and the world around them. These could be good times for you as an employer to determine your success by the goals your employees can achieve.

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