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Marketing to Hispanics Seminar to be held at Washington County Free Library

Marketing to Hispanics Seminar to be held at Washington County Free Library

Connecting with your Hispanic customers. Knowing the neighborhood. Working with Hispanic organizations to better understand and serve the community. Understanding not just their buying and spending habits but also their culture and heritage will help you build long-lasting relationships with many new and existing customers with Hispanic background. These are fundamental parts of a business growth strategy when Marketing to Hispanics
Join Sila Alegret-Bartel, president and founder of International Corporate Training and Marketing (ICTM) Wednesday, September 24 at 6:30pm at the Central Library at 100 S. Potomac Street in Hagerstown for an informative discussion about what you need to know to market effectively to the Hispanic population. Please call 301-739-3250 x136 to reserve a seat.
Sila Alegret-Bartel is the president and founder of International Corporate Training and Marketing (ICTM). Sila was born in Cuba and has called the United States home since 1968. She has worked in direct marketing and non-profit organizations operations for over 25 years.
ICTM has been in business since 2003 assisting companies and organizations meet the growing needs of the Hispanic community. Our comprehensive focus encompasses an array of industries, from construction safety to banking and mortgage lending. Our goal is to provide training and marketing solutions to corporations and organizations, to assist them in reaching and communicating with the Hispanic population.
ICTM teaches the Workplace Spanish(r) programs. Workplace Spanish(r) classes focus on effective communication at work, not academic proficiency. No grammar, no conjugation and no prior Spanish experience is necessary. Emphasis is placed on learning Spanish terms and phrases that are important to the job or business. Classes are fun, energetic and interactive. Workplace Spanish(r) programs are used in many industries, occupations and trades to improve communication, teamwork and efficiency - on-the-job. ICTM also tailors Spanish training programs to meet client's needs.
The Hispanic Marketing service is designed to create, translate and adapt marketing materials to target the Hispanic market to acquire and develop lasting relationships with Hispanic customers.
ICTM also provides Translation, Interpretation and Editing Services.
The Library strives to make all programs accessible. Please inform us of special needs two weeks prior to the program.

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